Commercial Identity

A lot of people riding the subway don't have backpacks or messenger bags or purses and tend to carry things around in a shopping bag from, as far as I can tell, the store whose brand they'd most prefer to associate with: no grocery bags or discount stores but a lot of Donna Karan, Victoria's Secret, Barnes & Noble or The Strand.

Then today, ascending the stairs from the Franklin Ave. station, I spotted a fairly prim and proper-looking young woman carrying a blue bag which I didn't recognize until she turned at the top of the steps and I saw the logo on the side: Babeland!